DIDA NYC is a high-quality hair product brand founded at the prestigious Therapeutic Cuts barbershop in New York City. Rooted in the passion for delivering exceptional grooming experiences, we have developed a range of premium pomades and conditioners that cater to the diverse hair care needs of our discerning clientele.

Our commitment to excellence extends beyond our products. At DIDA NYC, we believe in giving back to our community and making a lasting impact. That's why we proudly donate 10% of our profits to the Babies Heart Fund, a charitable organization dedicated to supporting groundbreaking research and treatments for children with congenital heart disease.

Mike Pinkhasov | Founder | Master Barber

Driven by an unwavering passion for the art of grooming, Mike Pinkhasov, a seasoned master barber, founded DIDA NYC to create exceptional hair care products for clients who demand the best. As the visionary behind the premium hair care brand, Mike draws upon his extensive experience and expertise to personally craft and source the finest ingredients for each of his pomades and conditioners.

DIDA NYC, rooted in the legendary craftsmanship of Therapeutic Cuts barbershop, embodies Mike's commitment to quality and innovation. This dedication ensures that each product meets the highest standards, delivering a superior hair care experience for discerning customers.

As a testament to his gratitude for the life-changing support he received as a child, Mike proudly donates 10% of DIDA NYC's profits to the Babies Heart Fund, a charitable organization that supports children and families impacted by congenital heart disease. By choosing DIDA NYC, you not only indulge in the finest grooming solutions but also contribute to a brighter future for those in need.

Join Mike on his journey to elevate the grooming experience and make a difference, one strand at a time.